Digital Strategy, Ecommerce & Technology Articles by yours truly.

Why DTC Brands NEED to be using Facebook’s Conversion API.

Shopify introduces one-page checkout.

The basics on how to use Generative AI.

How to leverage the Facebook Ad Library.

Why Brands Need a Digital Strategist: The Architect & Engineer

What is GA4 and why do brands have to make the jump.

What is Google Looker Studio and it’s benefits.

Cannabis Marketing & Advertising: A How To Guide.

Direct Mail In A Digital World. Why It Works.